Crystal Vinisse Thomas is a brand management and marketing leader with over 10 years of international experience driving brand innovation and operational excellence, crafting memorable guest experiences, creating global brand marketing campaigns, and executing branded events and partnerships. She currently heads up the lifestyle and luxury brands at Hyatt Hotels Corporation—including Park Hyatt, Thompson, Alila, Andaz, Hyatt Centric, and Caption by Hyatt—guiding the strategy and vision of an ever-growing portfolio.

A veteran hotelier and alumni of Cornell University’s Hotel School, Thomas held several brand leadership roles with W Hotels Worldwide and most previously served as senior brand marketer for Beats by Dre @ Apple, Inc., overseeing the NBA partnership and all things sports.